Welcome to WeBeGreen.

While fossil fuels dominate the spotlight in climate discussions, the significant environmental impact of our food systems are often overlooked.

At WeBeGreen, we're committed to bringing this critical issue to light by focusing on the transformative potential of cellular agriculture. This innovative field uses technologies such as plant-based ingredients, precision fermentation, and cell cultivation to develop alternative proteins: sustainable alternatives to animal products. These technologies not only aim to replicate the taste and texture of traditional animal-based products without the animals, but are also incredibly resource-efficient, using up to 90% less energy and requiring 99% less land and water.

By advancing cellular agriculture, we can return vast areas of land currently devoted to conventional agriculture to their natural states. Such a shift would greatly enhance biodiversity, hugely reduce our greenhouse gas emissions, help mitigate the effects of climate change and greatly improve our experiences of the natural world. Moreover, shifting to these food systems would bolster global food security, reduce the risk of zoonotic diseases, and decrease our reliance on antibiotics in farming - challenges directly linked to traditional animal agriculture.

Our blog explores the exciting developments in food technology, highlighting how these innovations present very real climate solutions by significantly reducing our environmental impact, drastically cutting down on the use of natural resources and alleviating ethical concerns associated with industrial animal farming.

Join us as we explore how alternative proteins and advances in cellular agriculture can lead to a more sustainable and ethical food system.

Some of our favourite resources.

The Business For Good Podcast

The Good Food Institute

Cellular Agriculture Australia

Cellular Agriculture Society

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Writings on Climate, Environment and Technology with a particular focus on Food


Background in Microbiology and Environmental Technology, I work in Tech as a project manager and write about the Climate, Policy, Technology, Food and all things connected to our Environment. I love a chat, so please feel free to reach out!